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Do Small-Business Owners Even Need a Personal Brand?
It employs about 10 people. They do good work, run a tight ship and get 90 percent of their business from word of mouth referrals. Al isn't much interested in expanding the business -- it works just fine at the size it is. Al doesn't need a personal brand.
You're Reading: fastcodesign / Are Branding Agencies Still Relevant?
A couple years ago, I was interviewing for a job as digital design director at a (well-known) branding agency. After the usual pleasantries, we landed on the details of what the role would entail. To my dismay, the agency's interpretation of "digital ...
Should Your Brand Try To Be Funny In Content Marketing?
Humor can be an effective way to build personal connections with the members of your audience, and a number of “cool” brands, especially food and consumer product brands, are using it in their content marketing strategies to achieve more visibility and ...
How To Create A Brand-Defining Customer Experience
Customer experience is the next battlefield for brands. Those that get it right, will not only create long-lasting customer relationships but will also earn a significant competitive advantage over those that solely compete on product, price or ...
The New Yorker
This Brand Could Be Your Life: David Shapiro's “Supremacist”
The New Yorker
But the goods are well made and the prices essentially fair, with clever designs expressing the brand's signature breezy male athleticism, semi-rebellious attitude, and sense of fun. Kate Moss, Joe Louis, Black Sabbath, Charles Bronson, and Betty Boop ...
Crain's Chicago Business
McDonald's names Ogilvy's Colin Mitchell as global brand VP
Crain's Chicago Business
McDonald's is naming Ogilvy & Mather's Colin Mitchell to the new position of global VP-McDonald's Brand, the latest change in the marketing ranks at the world's largest restaurant company. Mr. Mitchell will report to Global Chief Marketing Officer ...
Panache Cyclewear: the story behind the US kit brand
I was just tweaking with things at that time, never thinking I would get into apparel or have a brand.” Andy Pemberton (below left) began as an investor in Panache Cyclewear before joining the company in late 2009 and taking on the role of COO. “The ...
First-ever Myanmar Study Highlights Factors for Brand Success & Future Game Changers - PR Newswire (press release)
First-ever Myanmar Study Highlights Factors for Brand Success & Future Game Changers
PR Newswire (press release)
In a nascent marketplace where local brands hold their own against foreign competitors, Apple has emerged as the most differentiated brand whereas local telecom player MPT ranks as the most loved. Brands like mobile provider Telenor have also earned ...
VML Wins PepsiCo's Brisk Brand in a Review
PepsioCo appointed VML as creative agency of record for its Brisk brand (part of the Pepsi Lipton Tea Partnership joint venture with Unilever) following a review, AdAge reported yesterday. Cheil Worldwide's The Barbarian Group had formerly been ...
Fern Canning departs Mango after 12 months to oversee brand divisions at Edelman
“My vision was always to be the best place to work – where we work on the best brands for the best clients, because ultimately, then, you do your best work, the team enjoys it, they deliver amazing work for the clients and the clients are happy. It's a ...
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